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Category Archives: Engage locally
How to bridge the efforts of the local community with national headquarters?
When it comes to Social Media, there is a disconnect between the local, grass roots community and national headquarters. They are talking to different audiences about different things. The community has a narrow local focus, interested in executing day-to-day operational … Continue reading
Posted in Engage locally, New Media, Nonprofits, Social Media, Social Networking, Uncategorized
Tagged collaboration, coordination, federation, local, mismatch, national, regional, social media
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Stay alert
Anecdotes abound: A nonprofit raises thousands on Facebook A cause coordinated social media channels to move members up the engagement ladder A volunteer organized a successful fundraising with his blog An organization communicated with constituents using Twitter While these stories … Continue reading
Use your secret assets: Volunteers
Using volunteers effectively, is more than just signing them up. It requires engaging them directly in your missions and goals. Some ideas: Get them involved in an activity — meetings take up time, but will not accomplish your mission Make … Continue reading
Posted in Engage locally, New Media, Nonprofits, Social Media, Social Networking, Uncategorized
Tagged volunteers
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Rules for social media practitioners
In a recent survey conducted by Ventureneer and Caliber: Social Media, It Ain’t Optional, the authors synthesized 10 Highly Successful Social Media Habits for Nonprofits, as follows: 1. Excel at social media by dedicating the time to it. 2. Use … Continue reading
Integrating Social Media and Marketing
Deborah Counsman PR, is a guest blogger and has developed instructions on how to get started on social media channels Social Media is a great way to get your non-profit organization seen and heard by millions, but it can also … Continue reading
Organizing for social media
Examine how a nonprofit generally organizes a periodic newsletter. Multiply the effort and time by 2, or 10 and increase the frequency from quarterly to weekly, to daily. That’s the transition you are addressing when thinking about traditional direct mail … Continue reading
Growing at the Margins
It is a tautology that we grow at the margins. How else could we grow? Google started with a small percent of the search market and grew in two ways, by grabbing share from others, and by growing the market. … Continue reading
80-20 Rule Rules
CharityMatrix conducted an analysis of one of the largest and better funded nonprofit organizations to examine their level of community engagement on twitter. All indications point to the Pareto Principle, also known as the Law of the Vital Few, (per … Continue reading
Level the playing field. Part 2: Organizing the mess that is Social Media defeats its purpose
As Jon Hardee commented on August 10, “Social Media is … social.” Anybody, within and outside an organization, can take on a cause to demonstrate his character, his appreciation of the program implemented by the organization, or his support, financial … Continue reading
Should you outsource your social media presence?
Pros to consider: If you have proven, effective ways to engage with your donors, volunteers, board members and staff, such as newsletters or emails and social media is just an enhancement of what you already do If an agency or … Continue reading
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