Category Archives: Engage locally

How to bridge the efforts of the local community with national headquarters?

When it comes to Social Media, there is a disconnect between the local, grass roots community and national headquarters. They are talking to different audiences about different things. The community has a narrow local focus, interested in executing day-to-day operational … Continue reading

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Stay alert

Anecdotes abound: A nonprofit raises thousands on Facebook A cause coordinated social media channels to move members up the engagement ladder A volunteer organized a successful fundraising with his blog An organization communicated with constituents using Twitter While these stories … Continue reading

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Use your secret assets: Volunteers

Using volunteers effectively, is more than just signing them up. It requires engaging them directly in your missions and goals. Some ideas: Get them involved in an activity — meetings take up time, but will not accomplish your mission Make … Continue reading

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Rules for social media practitioners

In a recent survey conducted by Ventureneer and Caliber: Social Media, It Ain’t Optional, the authors synthesized 10 Highly Successful Social Media Habits for Nonprofits, as follows: 1. Excel at social media by dedicating the time to it. 2. Use … Continue reading

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Integrating Social Media and Marketing

Deborah Counsman PR, is a guest blogger and has developed instructions on how to get started on social media channels Social Media is a great way to get your non-profit organization seen and heard by millions, but it can also … Continue reading

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Organizing for social media

Examine how a nonprofit generally organizes a periodic newsletter. Multiply the effort and time by 2, or 10 and increase the frequency from quarterly to weekly, to daily. That’s the transition you are addressing when thinking about traditional direct mail … Continue reading

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Growing at the Margins

It is a tautology that we grow at the margins.  How else could we grow?  Google started with a small percent of the search market and grew in two ways, by grabbing share from others, and by growing the market. … Continue reading

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