Category Archives: Nonprofits

How to bridge the efforts of the local community with national headquarters?

When it comes to Social Media, there is a disconnect between the local, grass roots community and national headquarters. They are talking to different audiences about different things. The community has a narrow local focus, interested in executing day-to-day operational … Continue reading

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Volunteers, donors and brand capital

In “Good to Great and the Social Sectors: A Monograph to Accompany Good to Great” Jim Collins identifies the three resources non-profits must nurture: volunteers, donors and brand capital When it comes to social media, those resources provide specific contributions. … Continue reading

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Stay alert

Anecdotes abound: A nonprofit raises thousands on Facebook A cause coordinated social media channels to move members up the engagement ladder A volunteer organized a successful fundraising with his blog An organization communicated with constituents using Twitter While these stories … Continue reading

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Use your secret assets: Volunteers

Using volunteers effectively, is more than just signing them up. It requires engaging them directly in your missions and goals. Some ideas: Get them involved in an activity — meetings take up time, but will not accomplish your mission Make … Continue reading

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Before launching your social media presence

Linda Ziskind @ http://bit.ly/c4UQdS published a great précis of how nonprofits should approach social media. The title says it all and key points are listed below: Ready, Fire, Aim: 6 Things Your Organization MUST Do Before Launching a Social Media … Continue reading

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Rules for social media practitioners

In a recent survey conducted by Ventureneer and Caliber: Social Media, It Ain’t Optional, the authors synthesized 10 Highly Successful Social Media Habits for Nonprofits, as follows: 1. Excel at social media by dedicating the time to it. 2. Use … Continue reading

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Integrating Social Media and Marketing

Deborah Counsman PR, is a guest blogger and has developed instructions on how to get started on social media channels Social Media is a great way to get your non-profit organization seen and heard by millions, but it can also … Continue reading

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