Author Archives: charitymatrix

About charitymatrix

CharityMatrix is an online platform that helps organizations manage their social media efforts. The platform helps create a community of contributors, particularly in organizations with many chapters and initiatives, where the mission can easily get overwhelmed by individual messages. The contributors are organized to become self-sustaining and self-perpetuating, and focused on engaging with donors, contributors, volunteers, and organizers to grow the next generation of members. The platform is designed to empower users to learn and expand skills (from newbie, user, pro to guru). CharityMatrix provides: (1) A 'one-stop shop' with embedded guidelines and instructions for using each social media channel (2) A project management tool to create teams and administer the effort (3) Collaboration tools to include staff, interns, advisers and volunteers

Connected Citizens

The power, peril and potential of networks The Communication Network blog published by Bruce Trachtenberg described the recent report from Knight Foundation titled:Connected Citizens. The report describes 5 promising trends for citizen-centered social action: To quote: Listening to and consulting the crowds: Actively listening … Continue reading

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There are way too many rules

To build your social media community. Be kind, nice, interesting, present, transparent, focused, timely, informative, funny, relevant, personable, engaging, wise, … , tweet daily, update your Facebook page weekly, your Blog monthly, … I am losing track. Some of these … Continue reading

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How to Use Interns In Your Social Programs

Now that the season for interns is fast approaching, it’s time to read once again Jeremiah Owyang’s blog on the subject — http://bit.ly/gZCEdU. Highlights: • Lean on Interns to learn about technology • Pair interns with senior management for reverse … Continue reading

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Jumping the shark

Jon Hein defines the expression (according to Wikipedia) as follows: “It’s a moment. A defining moment when you know that your favorite television program has reached its peak. That instant that you know from now on…it’s all downhill. Some call … Continue reading

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How to bridge the efforts of the local community with national headquarters?

When it comes to Social Media, there is a disconnect between the local, grass roots community and national headquarters. They are talking to different audiences about different things. The community has a narrow local focus, interested in executing day-to-day operational … Continue reading

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Volunteers, donors and brand capital

In “Good to Great and the Social Sectors: A Monograph to Accompany Good to Great” Jim Collins identifies the three resources non-profits must nurture: volunteers, donors and brand capital When it comes to social media, those resources provide specific contributions. … Continue reading

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I am sticking with Community Manager

The industry is still experimenting with titles to describe the folks responsible for social media. I have heard many variants in the last six months and find they settle Chinese Menu style into several categorize: Optional A B C Really! … Continue reading

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