Monthly Archives: February 2011

How to bridge the efforts of the local community with national headquarters?

When it comes to Social Media, there is a disconnect between the local, grass roots community and national headquarters. They are talking to different audiences about different things. The community has a narrow local focus, interested in executing day-to-day operational … Continue reading

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Volunteers, donors and brand capital

In “Good to Great and the Social Sectors: A Monograph to Accompany Good to Great” Jim Collins identifies the three resources non-profits must nurture: volunteers, donors and brand capital When it comes to social media, those resources provide specific contributions. … Continue reading

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I am sticking with Community Manager

The industry is still experimenting with titles to describe the folks responsible for social media. I have heard many variants in the last six months and find they settle Chinese Menu style into several categorize: Optional A B C Really! … Continue reading

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