Category Archives: Uncategorized

Connected Citizens

The power, peril and potential of networks The Communication Network blog published by Bruce Trachtenberg described the recent report from Knight Foundation titled:Connected Citizens. The report describes 5 promising trends for citizen-centered social action: To quote: Listening to and consulting the crowds: Actively listening … Continue reading

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There are way too many rules

To build your social media community. Be kind, nice, interesting, present, transparent, focused, timely, informative, funny, relevant, personable, engaging, wise, … , tweet daily, update your Facebook page weekly, your Blog monthly, … I am losing track. Some of these … Continue reading

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How to Use Interns In Your Social Programs

Now that the season for interns is fast approaching, it’s time to read once again Jeremiah Owyang’s blog on the subject — http://bit.ly/gZCEdU. Highlights: • Lean on Interns to learn about technology • Pair interns with senior management for reverse … Continue reading

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Jumping the shark

Jon Hein defines the expression (according to Wikipedia) as follows: “It’s a moment. A defining moment when you know that your favorite television program has reached its peak. That instant that you know from now on…it’s all downhill. Some call … Continue reading

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How to bridge the efforts of the local community with national headquarters?

When it comes to Social Media, there is a disconnect between the local, grass roots community and national headquarters. They are talking to different audiences about different things. The community has a narrow local focus, interested in executing day-to-day operational … Continue reading

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Volunteers, donors and brand capital

In “Good to Great and the Social Sectors: A Monograph to Accompany Good to Great” Jim Collins identifies the three resources non-profits must nurture: volunteers, donors and brand capital When it comes to social media, those resources provide specific contributions. … Continue reading

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I am sticking with Community Manager

The industry is still experimenting with titles to describe the folks responsible for social media. I have heard many variants in the last six months and find they settle Chinese Menu style into several categorize: Optional A B C Really! … Continue reading

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