Monthly Archives: September 2010

Growing at the Margins

It is a tautology that we grow at the margins.  How else could we grow?  Google started with a small percent of the search market and grew in two ways, by grabbing share from others, and by growing the market. … Continue reading

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Re-balancing the 80-20 ratio

In the September 7 blog: 80-20 Rule Rules, we described how less than 20% of the affiliates of a large nonprofit federation drove the bulk of the tweet traffic. Clay Shirky, author of Here Comes Everybody and Cognitive Surplus, describes … Continue reading

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Stop Tweeting, Start Listening

In the September 7 blog: 80-20 Rule Rules, we described how less than 20% of the affiliates of a large nonprofit federation drove the bulk of the tweet traffic. How frequently should an affiliate tweet. In our analysis the data … Continue reading

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Moving from one-size-fits-all to customization

The invention and introduction of the assembly line brought otherwise expensive goods to the reach of everyman with one size fits all output: Model T, Remington. Social Media is bringing back customization. Broadcast media is adapting and using it to … Continue reading

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80-20 Rule Rules

CharityMatrix conducted an analysis of one of the largest and better funded nonprofit organizations to examine their level of community engagement on twitter. All indications point to the Pareto Principle, also known as the Law of the Vital Few, (per … Continue reading

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Your Goals on Twitter

This blog truly captures how to engage with your followers on Twitter: Be consistent Be timely and relevant Make it personal Listen.Listen. Listen. Make it known. Integrate new media. Also, take a look at their slideshare presentation.

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Level the playing field. Part 2: Organizing the mess that is Social Media defeats its purpose

As Jon Hardee commented on August 10, “Social Media is … social.” Anybody, within and outside an organization, can take on a cause to demonstrate his character, his appreciation of the program implemented by the organization, or his support, financial … Continue reading

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