I am sticking with Community Manager

The industry is still experimenting with titles to describe the folks responsible for social media. I have heard many variants in the last six months and find they settle Chinese Menu style into several categorize:

Optional

A

B

C

Really!

Chief
Associate
Director
Manager
Officer
Community
Online
Content
Social Media
Networking
Relations
Evangelist
Strategist or
Strategy
Engagement
Representative
Organizer
Coordinator
Moderator
Curator
Ninja
Gardener
Guru
Warrior

It can be confusing. We kinda of know the job description requires four specific domains: community, communication, organizational and technical.
Here are preliminary descriptions and responsibilities for each:

  • Community
    • Engage with members and respond to their needs
    • Listen to the conversation to make sure it stays on track
    • Create and maintain social media channels where our members and prospects participate
    • Surface and address negative press
    • Identify and follow key influencers
  • Organization
    • Identify people and departments who can contribute news and information about the organization
    • Craft tweets and posts, pictures, video that can promote the organizations
    • Coordinate announcements and events with marketing, development, programming, PR and communication
    • Identify and report on how the organization is perceived
    • Develop strategies to make the organization more effective with SM
  • Technical
    • Develop and maintain an appropriate and integrated link building strategy
    • Identify new channels and tools that could improve the effort
    • Analyze the “reach” of various SM channels
  • Communicate
    • Develop an organizational process to identify relevant content, news or events
    • Work with various departments to find how to best communicate with the various constituents
    • Develop appropriate and timely ‘copy’

Nonprofits are discovering new ways to use SM, so this list is incomplete and forever changing. But I like the title community manager because it focuses on the constituents as opposed to the (SM) tool. And the community is interactive which makes it harder to shepherd than sending out email blasts every few months.

Advertisements

About charitymatrix

CharityMatrix is an online platform that helps organizations manage their social media efforts. The platform helps create a community of contributors, particularly in organizations with many chapters and initiatives, where the mission can easily get overwhelmed by individual messages. The contributors are organized to become self-sustaining and self-perpetuating, and focused on engaging with donors, contributors, volunteers, and organizers to grow the next generation of members. The platform is designed to empower users to learn and expand skills (from newbie, user, pro to guru). CharityMatrix provides: (1) A 'one-stop shop' with embedded guidelines and instructions for using each social media channel (2) A project management tool to create teams and administer the effort (3) Collaboration tools to include staff, interns, advisers and volunteers
This entry was posted in Uncategorized. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s